A temporary pavilion for virtual reality fashion shows was located at the main entrance of Kazan's MEGA mall. Inside the pavilion, visitors could put on VR glasses and were transported to the fashion show of the brands represented and sold at the mall
Special sensors scanned the visitor, allowing them to virtually try on the clothes they liked. If the clothes chosen satisfied them, they could order it right away. The store in question would prepare the clothes, and the guest would only have to pick them up.
